Voted #1 At-Home Color Product in Japan

Camouflages Grays For A Natural Look

Doesn’t dye, doesn’t damage


Japan's No.1 Gray Hair Treatment Products

Natural at-home hair colors + anti-aging hair and scalp care

Powerful Dual Action Hair Essence

Promotes Hair Growth

& Prevents Hair Loss

Reset your disturbed hair cycle for full, healthy hair growth

22 botanical ingredients

Advanced Ingredient Technology

Clean, Irritant-Free, Dermatologist Approved Formulas

buy more to save more

bundled savings

Buy 2 to get Free U.S. Shipping
Buy 3+ to get 5% off & Free Shipping (everywhere*)
Buy 5+ to get 10% off & Free Shipping (everywhere*)

*Free international shipping cannot be combined with other discount codes. See shipping policy for more details.

dermatologist approved

No Irritants & Gentle on Sensitive Skin

Buy 2 for Free U.S. Shipping

or 3+ for Free Worldwide Shipping

awards winner

Across Multiple Consumer & Industry Categories

from our customer reviews

Before & After

loved worldwide


Gentle at-home coloring

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.

our ingredients


But first, your scalp health

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

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What we stand for

Clean & Gentle

Free of Silicone, Paraben & Sulfates

Cruelty Free

No Fragrance and No Mineral Oils

3 colors that adjust to your shade

Color Match Lookbook

Our color coating technology lets 3 shades blend flawlessly with a wide spectrum of hair colors.

Gaah: skincare & wellness from the makers of Kiwabi


At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.

Japan's cutting-edge innovation in haircare, skincare & wellness

Experience It All

Root Vanish Gray Coverage
Root Beauté Hair & Scalp Care
Gaah Idealize