Voted #1 At-Home Color Product in Japan
Camouflages Grays For A Natural Look
Doesn’t dye, doesn’t damage
Introducing ROOT BEAUTÉ
Everyday Skincare for a Trouble-Free Scalp
Prevents signs of premature aging caused by dry, itchy scalp & from oil & dirt clogging up your hair follicles
kiwabi
Japan's No.1 Grey Hair Treatment Products
Natural at-home hair colors + anti-aging hair and scalp care
22 botanical ingredients
Advanced Ingredient Technology
Clean, Irritant-Free, Dermatologist Approved Formulas
BEST SELLERS
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Color & Treat
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Hydrating Coats of Color
Mess-Free & Easy
ROOT VANISH COLLECTION
Gentle at-home coloring
Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.
ROOT BEAUTÈ COLLECTION
But first, your scalp health
Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking an anti-aging skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.
a hydrating coat of color
buildable coverage & color
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
3 colors that adjust to your shade
Color Match Lookbook
Our color coating technology lets 3 shades blend flawlessly with a wide spectrum of hair colors.
loved worldwide
bioavailable & 99.9% pure
stop aging*
