Voted #1 At-Home Color Product in Japan
Camouflages Grays For A Natural Look
Doesn’t dye, doesn’t damage
Get 10% OFF When You Buy Both
Color Treatment + Coloring Brush
We've got you (naturally) covered, whether for the day or throughout the month. No damage, no drying, and nourishing for healthy, lustrous hair.
smart aging
IDEALIZE Premium Essence
Awaken your skin's inner strength
Our cutting-edge formula combines Nobel Prize-winning ingredients and sophisticated skincare technology to deliver unparalleled results.
kiwabi
Japan's No.1 Gray Hair Treatment Products
Natural at-home hair colors + anti-aging hair and scalp care
Introducing ROOT BEAUTÉ
Healthy Scalp, Beautiful Hair
Prevents signs of premature aging caused by dry, itchy scalp & from oil & dirt clogging up your hair follicles.
22 botanical ingredients
Advanced Ingredient Technology
Clean, Irritant-Free, Dermatologist Approved Formulas
summer promotion
Bundle & Save
Giving you every reason to celebrate AND take care of your hair this season. Save on shipping & your total order.
BEST SELLERS
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Color & Treat
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Hydrating Coats of Color
Mess-Free & Easy
ROOT VANISH COLLECTION
Gentle at-home coloring
Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.
from our customer reviews
Before & After
ROOT BEAUTÈ COLLECTION
But first, your scalp health
Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.
loved worldwide
a hydrating coat of color
buildable coverage & color
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
3 colors that adjust to your shade
Color Match Lookbook
Our color coating technology lets 3 shades blend flawlessly with a wide spectrum of hair colors.
Gaah: skincare & wellness from the makers of Kiwabi
INNER BEAUTY & IDEALIZE
At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.
bioavailable & 99.9% pure
Intelligent Beauty
Awaken the fountain of timeless beauty that's lying dormant within you.
awaken your inner strength
Japan's cutting-edge innovation in haircare, skincare & wellness
Experience It All
