Voted #1 At-Home Color Product in Japan
Camouflages Grays For A Natural Look
Doesn’t dye, doesn’t damage
kiwabi
Japan's No.1 Gray Hair Treatment Products
Natural at-home hair colors + anti-aging hair and scalp care
Powerful Dual Action
Promotes Hair Growth
& Prevents Hair Loss
A roll-on serum to normalize your disturbed hair cycle to grow healthy hair that doesn't fall out prematurely
Root Vanish & Root Beauté
Complete Care Sets
Rehaul your lackluster routine & start a new chapter of youthful, healthy scalp & hair.
22 botanical ingredients
Advanced Ingredient Technology
Clean, Irritant-Free, Dermatologist Approved Formulas
buy more to save more
bundled savings
Buy 2 to get Free U.S. Shipping
Buy 3+ to get 5% off & Free Shipping (Everywhere)
Buy 5+ to get 10% off & Free Shipping (Everywhere)
BEST SELLERS
Hair Color Treatment
Hair Color Treatment
3 colors available
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
from our customer reviews
Before & After
loved worldwide
ROOT VANISH COLLECTION
Gentle at-home coloring
Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.
ROOT BEAUTÈ COLLECTION
But first, your scalp health
Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.
a hydrating coat of color
buildable coverage & color
Hair Color Shampoo
Hair Color Shampoo
3 colors available
Hair Color Treatment
Hair Color Treatment
3 colors available
Gray Hair Color Brush
Gray Hair Color Brush
3 colors available
3 colors that adjust to your shade
Color Match Lookbook
Our color coating technology lets 3 shades blend flawlessly with a wide spectrum of hair colors.
Gaah: skincare & wellness from the makers of Kiwabi
INNER BEAUTY & IDEALIZE
At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.
awaken your inner strength
Japan's cutting-edge innovation in haircare, skincare & wellness
Experience It All
