Japan's No.1 Gray Hair Treatment Products
Natural at-home hair colors + anti-aging hair and scalp care
Powerful Dual Action
Promotes Hair Growth
& Prevents Hair Loss
A roll-on serum to normalize your disturbed hair cycle to grow healthy hair that doesn't fall out prematurely
Voted #1 At-Home Color Product in Japan
Camouflages Grays For A Natural Look
Doesn’t dye, doesn’t damage
22 botanical ingredients
Advanced Ingredient Technology
Clean, Irritant-Free, Dermatologist Approved Formulas
IDEALIZE Premium Essence
Awaken your skin's inner strength
Our cutting-edge formula combines Nobel Prize-winning ingredients and sophisticated skincare technology to deliver unparalleled results.
Color & Treat
ROOT VANISH COLLECTION
Gentle at-home coloring
Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.
from our customer reviews
Before & After
ROOT BEAUTÈ COLLECTION
But first, your scalp health
Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.
a hydrating coat of color
buildable coverage & color
Gaah: skincare & wellness from the makers of Kiwabi
INNER BEAUTY & IDEALIZE
At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.
Japan's cutting-edge innovation in haircare, skincare & wellness
Experience It All