Voted #1 At-Home Color Product in Japan

Camouflages Grays For A Natural Look

Doesn’t dye, doesn’t damage

Introducing ROOT BEAUTÉ

Everyday Skincare for a Trouble-Free Scalp

Prevents signs of premature aging caused by dry, itchy scalp & from oil & dirt clogging up your hair follicles

kiwabi

Japan's No.1 Grey Hair Treatment Products

Natural at-home hair colors + anti-aging hair and scalp care

22 botanical ingredients

Advanced Ingredient Technology

Clean, Irritant-Free, Dermatologist Approved Formulas

dermatologist approved

No Irritants & Gentle on Sensitive Skin

worldwide shipping

FREE Shipping on Orders $75+

awards winner

Across Multiple Consumer & Industry Categories

BEST SELLERS

 

Color & Treat

 

Hydrating Coats of Color

Mess-Free & Easy

What we stand for

Clean & Gentle

Free of Silicone, Paraben & Sulfates

Cruelty Free

No Fragrance and No Mineral Oils

ROOT VANISH COLLECTION

Gentle at-home coloring

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.

our ingredients

ROOT BEAUTÈ COLLECTION

But first, your scalp health

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking an anti-aging skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

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3 colors that adjust to your shade

Color Match Lookbook

Our color coating technology lets 3 shades blend flawlessly with a wide spectrum of hair colors.

loved worldwide

Color Longevity & Care
Available in 15+ Countries

bioavailable & 99.9% pure

stop aging*

the fountain of ageless beauty

 
99.99% pure