Voted #1 At-Home Color Product in Japan

Camouflages Grays For A Natural Look

Doesn’t dye, doesn’t damage

Introducing ROOT BEAUTÉ

Everyday Skincare for a Trouble-Free Scalp

Prevents signs of premature aging caused by dry, itchy scalp & from oil & dirt clogging up your hair follicles


Japan's No.1 Grey Hair Treatment Products

Natural at-home hair colors + anti-aging hair and scalp care

22 botanical ingredients

Advanced Ingredient Technology

Clean, Irritant-Free, Dermatologist Approved Formulas

dermatologist approved

No Irritants & Gentle on Sensitive Skin

worldwide shipping

FREE Shipping on Orders $75+

awards winner

Across Multiple Consumer & Industry Categories



Color & Treat


Hydrating Coats of Color

Mess-Free & Easy

What we stand for

Clean & Gentle

Free of Silicone, Paraben & Sulfates

Cruelty Free

No Fragrance and No Mineral Oils


Gentle at-home coloring

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.

our ingredients


But first, your scalp health

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking an anti-aging skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

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3 colors that adjust to your shade

Color Match Lookbook

Our color coating technology lets 3 shades blend flawlessly with a wide spectrum of hair colors.

loved worldwide

Color Longevity & Care
Available in 15+ Countries

bioavailable & 99.9% pure

stop aging*

the fountain of ageless beauty

99.99% pure