about kiwabi

Our Mission

Bringing beautifully healthy hair and daily joy to everyone in the world through Science and Nature from Japan.

our promise

Good for your hair, scalp & our planet

The global leader in high-design, efficacious and luxurious hair care and hair color that is as gentle on the hair and skin as it is on the environment. Our premier user experience, the sense of assurance in the quality of ingredients and colors we create, and the immediately visible, as well as long term results we offer all come together to bring a sense of exclusivity and joy in knowing and utilizing our collection.

see our ingredients

dermatologist approved

Our state-of-the-art, at-home haircolor and haircare products are equally effective skincare for your scalp. We believe that beautiful hair begins with the health and vitality of your scalp and hair follicles.

Our dermatology, color and hair care experts test and select the best and latest ingredient technologies to ensure your hair and scalp are being loved and pampered.

Unlocking Nature's true power

Our formulations are effective, yet gentle on the hair and skin and deliver results while tapping into the power of nature from the 22 botanical extracts and oils we use in our formulations.

Our goal is to continue unlocking the power, beauty and truth found in nature, so we can continue to create exclusive formulations that outperform our exacting standards.

Pro-Colorists & Stylists Approved

Our products are used by the most demanding hair color and hair care professionals in the world and are beloved by our customers, both women and men who enjoy the immediate results and long-lasting benefits of our products.

global experience & trust

We are driven by the technological heritage of Japan which we combine with our decades of experience working directly with clients across the globe, including Tokyo, Beverly Hills, Hong Kong, London and New York.

We are available at some of the finest retailers and salons in the world in 18 countries across 3 continents, in over 300 cities and we are growing.