our biggest sitewide sale

BLACK FRIDAY 25% OFF

Camouflage Grays for a Natural Look

Japan's No.1 Gray Hair Treatment Products

At-home hair color + anti-aging hair and scalp care

Powerful Dual Action Hair Essence

Promotes Hair Growth

& Prevents Hair Loss

Reset your disturbed hair growth cycle

31+ botanical ingredients

Advanced Ingredient Technology

Clean, Irritant-Free, Dermatologist Approved Formulas

from our customer reviews

Before & After

Root Vanish Collection

Gray coverage that's good for hair & looks super natural

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.

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Root Beauté Collection

Smart Aging Scalp Care to Reset & Revive Your Hair

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

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from the makers of Kiwabi

the only skincare you need

At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.

3 colors that adjust to your shade

Color Match Lookbook

Japan's cutting-edge innovation in haircare, skincare & wellness

Experience It All

Root Vanish Gray Coverage
Root Beauté Hair & Scalp Care
Gaah Idealize

Clean & Gentle

Free of Silicone, Paraben & Sulfates

Cruelty Free

No Fragrance and No Mineral Oils