Camouflage Grays for a Natural Look

Japan's No.1 Gray Hair Treatment Products

At-home hair color + anti-aging hair and scalp care

Slideshow Image 1

Powerful Dual Action Hair Essence

Promotes Hair Growth

Reset your disturbed hair growth cycle

Slideshow Image 2

31+ botanical ingredients

Advanced Ingredient Technology

Clean, Irritant-Free, Dermatologist Approved Formulas

Slideshow Image 3
 
 
kiwabi color treatment for gray hair
 
Bottle of Kiwabi hair color shampoo for gray hair
 
color brush hair - hair color brush
 
scalp shampoo - dry scalp shampoo - anti dandruff shampoo
 

from our customer reviews

Before & After

Root Vanish Collection

Gray coverage that's good for hair & looks super natural

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.

SHOP NOW

a hydrating coat of color

buildable coverage

 
Bottle of Kiwabi hair color shampoo for gray hair
 
kiwabi color treatment for gray hair
 
color brush hair - hair color brush
 

Root Beauté Collection

Smart Aging Scalp Care to Reset & Revive Your Hair

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

shop now

reset your scalp

fuller, longer, stronger hair

 
 
 
scalp shampoo - dry scalp shampoo - anti dandruff shampoo

from the makers of Kiwabi

the only skincare you need

At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.

 
essence skin serum - Gaah Products

3 colors that adjust to your shade

Color Match Lookbook

Banner Image

Japan's cutting-edge innovation in haircare, skincare & wellness

Experience It All

Clean & Gentle

Free of Silicone, Paraben & Sulfates

Cruelty Free

No Fragrance and No Mineral Oils