Welcome to KIWABI USA

Japanese Hair & Scalp Care That Works—Clean, Simple, Effective

At KIWABI, we believe that your hair care should be as thoughtful and effective as your skincare. That’s why we bring you science-backed, botanical-powered solutions from Japan to help you care for your scalp, reverse gray hair naturally, and promote healthier, fuller-looking hair—without the harsh chemicals.

Whether you're looking to gently cover gray hair, support scalp health, or nourish thinning strands, our curated collection makes it easy to build a personalized routine that gets real results.

What We Offer

✔ Root Vanish Collection

Our iconic gray hair touch-up and gray hair color kits are perfect for quick, mess-free coverage between salon visits. Designed with sensitive scalps in mind, Root Vanish products are enriched with over 22 botanical extracts and available in multiple natural-looking shades.

• Easy-to-use brush-on color
  

• Safe for daily use
  

• No harsh chemicals
  
  

✔ Root Beauté Scalp Care

Target scalp buildup, dryness, and fatigue with our scalp shampoo, scalp conditioner, and scalp care kits. Powered by deep sea minerals from Japan’s Koshikijima Island and calming botanical extracts, these products reset and rebalance your scalp for improved hair health.

• Ideal for dry, itchy, or flaky scalp
  

• Supports healthy follicles and hair growth
  

• Lightweight, non-irritating formulas
  
  

✔ Hair Growth & Essence Treatments

Support stronger roots and fuller hair with our lightweight, non-greasy hair growth essence. It works best when paired with your scalp care routine to deliver nutrients deep into the skin and promote long-term hair resilience.

Why Choose KIWABI?

• Clean Japanese Formulas – No parabens, sulfates, or ammonia
  

• Trusted by 1M+ Users – A cult favorite in Japan and beyond
  

• Gentle Yet Effective – Safe for sensitive scalps and daily use
  

• Natural Results – No stickiness, harsh lines, or damage
  
  

Our Philosophy: Hair Care That Respects You

We design products for real people with real concerns—like early gray hairs, scalp sensitivity, and hair thinning. Our mission is to offer solutions that are easy to use, backed by science, and inspired by Japan’s centuries-old beauty wisdom. No stress. No overcomplicated routines. Just clean, effective care you can trust.

Start Your Hair & Scalp Reset Today

Explore KIWABI’s U.S. store and shop our most-loved collections to build a healthy hair ritual that fits your lifestyle. From scalp conditioners to color brush hair touch-ups, we’re here to help you feel confident every step of the way.