Hair Color Treatment for Gray Hair

The Color Treatment is your go-to for building deeper, more thorough gray coverage. It’s a rich cream that you apply to dry hair and leave on for 10–30 minutes, giving the color time to coat each strand. Think of it as the foundation of your routine, ideal for initial coverage or whenever you feel you need more all over coverage.

The Color Shampoo is designed to maintain and extend your color between treatments. It replaces your regular shampoo and gradually enhances your shade with each wash. Because it lathers and rinses out more quickly, the coloring effect is subtler. The Color Shampoo is perfect for upkeep, not heavy lifting.

For best results, start with the Color Treatment for your first 3-5 applications to establish your desired coverage, then use the Color Shampoo on the days in between to keep things looking fresh.

Start with the Color Treatment for 3+ applications to build thorough gray coverage. Once you’ve reached the shade you want, switch to the Color Shampoo as your daily or regular shampoo to maintain color and vibrancy between treatments. This combination gives you long-lasting coverage while keeping your hair nourished and healthy-looking.

No. The Color Treatment works like a manicure coat for your hair—it deposits color onto the surface of each strand without breaking open the cuticle. There are no harsh chemicals like ammonia or peroxide. The color builds gradually with use and fades naturally over 1.5 to 2 weeks with regular shampooing.

Color typically lasts 1.5 to 2 weeks and fades gradually with each shampoo. To extend the life of your color, use the Color Shampoo between treatments. When you notice grays beginning to reappear, simply reapply the Treatment.

Each tube is 5.3 oz (150g). The number of uses depends on how much hair you’re covering. If you’re applying to roots and the hairline only, one tube will last longer than full-head applications. Most customers get approximately 5–8 uses per tube with targeted root and gray coverage.

You’ll start to see a visible difference after the first or second time. However, because the color builds with each application (similar to a manicure coat), we recommend 3-5 applications to reach your ideal shade and depth of coverage. From there, you can maintain the results with regular use of the Treatment or Color Shampoo.

Yes. The cream formula is designed to work on straight, wavy, curly, and coily hair. However, it does not work very well if your hair is not clean or it is coated in product or oils. We recommend being patient and using the product consistently at the beginning until you reach the desired shade - and then using it once every week or every two weeks thereafter.

If you have bleached or lightened hair (such as blonde highlights), the Treatment and Color Shampoo will darken those strands - even if you only apply at the roots. Lightened hair is more porous and picks up pigment quickly, including during the rinse-out process.

To cover new grays at the root while keeping your highlights bright, we recommend the Root Vanish Coloring Brush instead. Its precision brush tip lets you target only the gray roots without touching highlighted areas. For best results, distribute the gel evenly through the bristles with a tissue and apply in thin, controlled layers.

The Color Treatment is designed specifically for gray coverage. On dark hair, the color will coat the surface but won’t be visible against your natural shade, only the gray strands will show the color change. We recommend choosing the shade closest to your natural hair color for the most seamless, natural-looking result.

Wipe or rinse it off promptly before it dries—a damp cloth or cotton ball works well. If it gets on clothing or towels, rinse immediately with water. The longer the product sits on skin or fabric, the harder it becomes to remove. For hands, you can also use gloves during application for a completely mess-free experience.

No. Our formula is completely free of harsh chemicals and synthetic fragrances. You may notice a subtle, gentle lavender scent—that comes from the lavender oil included as part of the treatment’s botanical blend, not from any added fragrance.

We strongly recommend the patch test for everyone, even with a formula as gentle as ours. While our Treatment is free from harsh additives, everyone’s skin chemistry is different, and a patch test is the most reliable way to confirm compatibility.
Here’s how: apply a small amount to the inside of your arm. Check for any reaction after 30 minutes, then again after 48 hours. The two checkpoints cover both immediate and delayed responses. It’s a simple step for complete peace of mind.

Our formula is free from ammonia, peroxide, parabens, and other harsh chemicals, and it does not penetrate the hair cuticle. That said, we always recommend consulting your doctor before using any new hair care product during pregnancy or while nursing.

Yes, you can use the Color Treatment between salon visits or alongside other coloring products. Because our formula coats the hair surface rather than altering its internal structure, it won’t interfere with permanent dyes. Just allow at least one week after a chemical color service before applying the Treatment, and always do a patch test if you’re combining products for the first time.

Sideburns and beards can be trickier to color because those areas are washed frequently (during face cleansing), which causes color to fade faster. Daily products like moisturizer, sunscreen, or styling products can also coat the hair and reduce color absorption.

For better results: make sure the area is thoroughly clean and product-free before applying, apply a generous amount, and leave it on for the full 30 minutes. You may need to reapply more frequently in these areas compared to the rest of your hair.

Unlike traditional hair dye that breaks open the cuticle to deposit color inside (which causes damage), our formula uses a coating technology that attaches color pigments to the surface of each strand—similar to how a manicure coats and protects a nail. This means your hair is colored and treated at the same time, leaving it softer, smoother, and healthier with every use.