about kiwabi
Rooted in Japanese beauty wisdom. Designed for long-term harmony.
At KIWABI, we believe beauty should feel effortless, restorative, and respectful—to your scalp, your time, and your evolving self. Founded in Japan, our mission is to create scalp and hair care that honors both tradition and innovation, offering clean, effective solutions for gray coverage, thinning, and scalp sensitivity.
our promise
A New Standard in Hair and Scalp Care
KIWABI was created to answer a simple but overlooked need: a better way to care for hair and scalp as they change with time. Traditional dyes and scalp treatments often caused more harm than good, overloading hair with harsh ingredients or masking the root issue. We set out to change that.
Our signature lines, Root Vanish and Root Beauté, were developed to gently support the scalp, nourish the hair fiber, and deliver visible results without damage. Whether you’re managing early grays, hair shedding, or scalp fatigue, KIWABI offers a more intentional approach to hair wellness.
Japanese Beauty Reimagined
Inspired by Japanese beauty rituals, our products blend clean innovation with time-honored care. Each formula is crafted in Japan with precision and the collection harnesses the power of over 70 plant-based extracts and modern actives like peptides, melanin-supporting complexes, and marine minerals from Koshikijima Island.
We follow the principles of Smart Aging and scalp-first care: supporting your hair’s natural rhythm, not working against it. That’s why our products are lightweight, non-sticky, and free from sulfates, parabens, silicones, synthetic fragrances, and mineral oils, making them safe even for sensitive scalps.
Root Beauté Colletion
Scalp First, Always
We believe beautiful hair begins at the root. That’s why we focus on scalp health as the foundation of every formula. Products like our Deep Sea Scalp Cleansing Treatment and Hair Essence Serum are designed to rebalance the scalp microbiome, remove buildup, support circulation, and create the optimal environment for healthy growth.
Whether your concerns stem from stress, aging, or product overload, our scalp-focused treatments restore clarity, resilience, and balance without irritation.
Root Vanish Collection
Gray Hair, Reconsidered
Graying is natural. How you choose to care for it should be, too. Our Root Vanish line offers seamless, damage-free gray coverage in forms that fit your lifestyle. From brush-on concealers to weekly color treatments and pigment-rich shampoos, each product is infused with over 22 botanical extracts to nourish while you color, allowing you to refresh your roots without disrupting scalp health.
Color builds gradually, fades gently, and blends beautifully so you remain in control of your look without compromise.
Trusted by Over a Million Users
Since our launch, KIWABI has been embraced by over one million users in Japan and beyond. Loved by beauty editors, dermatologists, and loyal customers alike, our products are known for their ease, effectiveness, and elegant design.
We’re proud to offer clean, sensorial, science-backed care that fits into real lives and restores confidence at every stage.
