Camouflage Grays for a Natural Look

Japan's No.1 Gray Hair Treatment Products

At-home hair color + anti-aging hair and scalp care

Powerful Dual Action Hair Essence

Promotes Hair Growth

& Prevents Hair Loss

Reset your disturbed hair cycle for full, healthy hair growth

22 botanical ingredients

Advanced Ingredient Technology

Clean, Irritant-Free, Dermatologist Approved Formulas

dermatologist approved

No Irritants & Gentle on Sensitive Skin

Free U.S. Shipping on Orders $75+

$9.99 Shipping on International Orders $100+

awards winner

Across Multiple Consumer & Industry Categories

from our customer reviews

Before & After

Root Vanish Collection

Hydrating Gray Coverage

Japan’s advanced irritant-free hair coloring technology infused with 22 botanical ingredients to deeply hydrate and nurture your hair & scalp. This is superior performance & hair health in one.


Root Beauté Collection

Skincare for Your Scalp

Introducing our Root Beauté collection that zeroes in on the well functioning of your scalp. Taking a skincare approach to deeply clean, hydrate and rejuvenate, we're here to establish the foundation for full, lustrous hair.

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Clean & Gentle

Free of Silicone, Paraben & Sulfates

Cruelty Free

No Fragrance and No Mineral Oils

3 colors that adjust to your shade

Color Match Lookbook

Japan's cutting-edge innovation in haircare, skincare & wellness

Experience It All

Root Vanish Gray Coverage
Root Beauté Hair & Scalp Care
Gaah Idealize

from the makers of Kiwabi

the only skincare you need

At Gaah, we believe in nurturing beauty from within while empowering you to embrace the elegance of Smart Aging. Our carefully formulated products are designed to bring out the best in your skin and your body, helping you achieve a confident glow that evolves with time.