I apply it, wait a few minutes, then blow-dry. The color seems to stay. It comes off with sweat, but it's acceptable until my next salon visit. A lower price would be appreciated.
Colors gradually without damaging hair, and doesn't make a mess in the bathroom.
It dyes my hair naturally, and I'm satisfied with the continuous use.
"I purchased this product again after being convinced that I can continue to use it because the finish was good last time. The color gradually settles in, so you can use it without feeling uncomfortable."
I really like the scent. It lathers well and feels great to use, so I'll keep using it.
