Gray Hair Color Cream Treatment, Ammonia-Free
Builds natural, lasting gray coverage while deeply nourishing hair
FREE SHIPPING WITHIN U.S.
We recommend 5- 8 uses to build up deeper coverage the first time.
Intensive Care Plus Coverage for Beautifully Colored, Healthy Hair
Discover the ultimate gray hair color treatment that not only covers gray but also revitalizes your hair with every use. Our innovative formula provides the perfect balance of beauty and care, giving you healthy, vibrant, and naturally radiant hair.
Intensive and Long-Lasting Coverage
Say goodbye to frequent touch-ups with our best hair color for gray coverage. This treatment delivers intensive and long-lasting results, ensuring more comprehensive coverage with fewer applications. Similar to a manicure, you may need 3-5 initial applications to reach your desired color, but the results are worth it—your hair will look effortlessly radiant and beautifully colored.
Nurturing Botanical Extracts for Healthy Hair
Infused with 31 powerful botanical extracts, including Western Ivy, Roman Chamomile, and Rosemary, this gray hair treatment deeply nourishes and protects your hair and scalp. Enriched with 4 natural oils, such as Camellia Seed Oil and Lavender Oil, it hydrates and strengthens your hair, leaving it silky, smooth, and lustrous.
Formulated Without:
- Ammonia
- Oxidative dyes (PPD and similar agents)
- Peroxide
- Parabens
- Sulfates (SLS/SLES)
- Resorcinol
- Synthetic fragrance
- Phthalates
Vegan formula. No animal-derived ingredients or byproducts. Never tested on animals.
Mess-Free and Easy to Use
This cream treatment is designed for hassle-free application and is gentle enough for frequent use. Whether you're covering roots, the faceline, or achieving all-over coverage, the color blends seamlessly for a natural finish that lasts 1.5 to 2 weeks.
Boost and Maintain with Color Shampoo
Achieve flawless results by starting with the Root Vanish gray hair color treatment and using our Color Shampoo during the in between days. This extends your color's vibrancy between applications, keeping your hair beautifully colored, healthy, and radiant every day.
Experience the transformative power of this nourishing, best hair color for gray coverage, and enjoy healthier, more vibrant hair with every use!
Camellia Japonica Seed Oil:
Rich in oleic acid and antioxidants to moisturize the scalp and hair. Also helps repair breakage and reduce frizz.
Simmondsia Chinensis (Jojoba) Seed Oil:
Mimics natural sebum to balance scalp oil production. Soothes irritation while enhancing hair strength and shine.
Hydrolyzed Gardenia Florida Extract:
Provides antioxidant protection to help shield hair from environmental stress. May also soothe the scalp.
Camellia Sinensis (Green Tea) Leaf Extract:
High in catechins and antioxidants to support scalp health. Helps reduce inflammation and may inhibit DHT-related hair loss.
Glycyrrhiza Glabra (Licorice) Root Extract:
Soothes itchiness and irritation while supporting healthy follicle function. May also help prevent dandruff and thinning.
Rosmarinus Officinalis (Rosemary) Leaf Extract:
Stimulates circulation to promote healthy hair growth. Also has antimicrobial properties to reduce dandruff.
Chamomilla Recutita (Matricaria) Flower Extract:
Calms sensitive or inflamed scalp with anti-inflammatory benefits. Gently conditions the scalp and roots.
Saccharina Angustata / Undaria Pinnatifida Extract (Seaweed):
Mineral-rich and detoxifying. Nourishes the scalp and supports strong, healthy follicles.
Eucheuma Serra / Grateloupia Sparsa / Saccharina Angustata / Ulva Linza / Undaria Pinnatifida Extract (Seaweed Complex):
Hydrates and soothes the scalp while delivering essential trace minerals. Supports the scalp barrier and nutrient absorption.
Lamium Album Flower/Leaf/Stem Extract (White Dead Nettle):
Astringent and anti-inflammatory. Helps calm an oily or irritated scalp.
Hedera Helix (Ivy) Leaf/Stem Extract:
Boosts circulation to support scalp stimulation. May help with oil control and flakiness.
Nasturtium Officinale Leaf/Stem Extract (Watercress):
Rich in vitamins and antioxidants. May help stimulate follicles and strengthen roots.
Pinus Sylvestris (Scots Pine) Cone Extract:
Antimicrobial and clarifying. Helps purify the scalp and reduce flakiness or buildup.
Anthemis Nobilis (Roman Chamomile) Flower Extract:
Soothes inflammation and itchiness. Ideal for sensitive or reactive scalps.
Arctium Lappa (Burdock) Root Extract:
Traditionally used to detoxify and improve scalp circulation. May help reduce thinning and promote stronger roots.
Capsicum Annuum (Chili Pepper) Fruit Extract:
Stimulates blood flow to the scalp to energize hair follicles. Often used to encourage growth (can cause tingling).
Equisetum Arvense (Horsetail) Extract:
High in silica to strengthen hair and support growth. Also nourishes the scalp.
Lavandula Angustifolia (Lavender) Oil:
Calms the scalp with antimicrobial and soothing effects. May also help promote growth and reduce flaking.
Malva Sylvestris (Mallow) Flower Extract:
Deeply hydrating and calming. Helps soothe dryness or sensitivity on the scalp.
Tilia Cordata (Linden) Leaf Extract:
Anti-inflammatory and hydrating. Softens the scalp and supports moisture balance.
Salvia Officinalis (Sage) Leaf Extract:
Antioxidant and antimicrobial. Helps regulate oil and purify the scalp environment.
Arnica Montana Flower Extract:
Supports microcirculation and reduces scalp irritation. Known for anti-inflammatory properties.
Hypericum Perforatum (St. John’s Wort) Flower/Leaf/Stem Extract:
Traditionally used to soothe and heal. Calms inflammation and may help repair damaged scalp tissue.
WHAT WE DON'T INCLUDE:
Ammonia-Free, Oxidiative Dyes-Free (No PPD), Hydrogen-Peroxide-Free, Paraben-Free, Suflate-Free, Resorcinol-Free, Synthetic Fragrance-Free, Phthalates-Free, Cruelty-Free with No Animal Derived Ingredients or Byproducts.
FULL INGREDIENT LIST:
Water, Cocamidopropyl Betaine, Lauramidopropyl Betaine, Sodium Lauroyl Methylaminopropionate, Sodium Lauroyl Methylaminopropionate, Cetyl Ethylhexanoate, Camellia Japonica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Hydrolyzed Gardenia Florida Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Saccharina Angustata/Undaria Pinnatifida Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Eucheuma Serra/Grateloupia Sparsa/Saccharina Angustata/Ulva Linza/Undaria Pinnatifida Extract, Lamium Album Flower/Leaf/Stem Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Nasturtium Officinale Leaf/Stem Extract, Pinus Sylvestris Cone Extract, Anthemis Nobilis Flower Extract, Arctium Lappa Root Extract, Capsicum Annuum Fruit Extract, Anthemis Nobilis Flower Extract, Equisetum Arvense Extract, Lavandula Angustifolia (Lavender) Oil, Malva Sylvestris (Mallow) Flower Extract, Tilia Cordata Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Arnica Montana Flower Extract, Hypericum Perforatum Flower/Leaf/Stem Extract, Nasturtium Officinale Leaf/Stem Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Lamium Album Flower/Leaf/Stem Extract, Pinus Sylvestris Cone Extract, Behentrimonium Chloride, Behentrimonium Methosulfate, Behentrimonium Methosulfate, Cetyl Alcohol, Stearyl Alcohol, Behenyl Alcohol, Petrolatum, Distearyldimonium Chloride, Butylene Glycol, Isopropyl Alcohol, Alcohol, Citric Acid, Lactic Acid, Tocopherol, Phenoxyethanol, Basic Brown 17, Basic Blue 124, Basic Orange 31, Basic Brown 16, Basic Brown 16, Basic Violet 2, Hc Yellow No. 4, Hc Red No. 3, Hc Blue No. 2.
What We Don’t Have: Fragrance-free, irritants-free, paraben-free, silicone-free, sulfates-free, no mineral oils, and cruelty-free, so it’s gentle on humans and our planet.
The Color Treatment is a more concentrated, cream-based formula designed to help build color more quickly than the shampoo, while still maintaining a natural, gradual finish.
Step-by-Step
Step 1: Start with clean, towel-dried hair
Hair should be clean and slightly damp (not soaking wet or fully dry). This ensures the pigment can properly adhere—oils and buildup can block absorption.
Step 2: Apply evenly
Apply the Color Treatment generously, focusing on roots and gray areas and areas where you want more coverage. You do not need to apply all over unless you’re trying to deepen overall color.
Step 3: Let it sit
Leave on for 15–20 minutes.
Leaving it on longer will not enhance results—color builds through repeated applications, not extended time.
Step 4: Rinse thoroughly
Rinse with warm water until it runs clear.
Important! Do not shampoo or condition immediately after. The Treatment already acts as a conditioning step, and additional products can interfere with the pigment you just applied.
Step 5: Dry hair
Blow-dry or fully air dry. This helps the color settle and appear more true to tone.
Key Tips for Best Results
Consistency matters more than time
Using the treatment regularly is what builds color—not leaving it on longer.
-
Use 1x per week (or every 2 weeks)
For most users, this is enough to build and maintain color. You can use it more frequently at the beginning if you’re trying to build your base faster.
-
Focus on roots
If your main concern is gray coverage, apply primarily to the roots rather than the full length.
-
First build takes the longest
The initial phase requires patience. Once color is established, maintenance becomes much easier.
-
Do not use on dirty or oily hair
Always apply to clean hair as oil and buildup can prevent the pigment from adhering properly.
-
Avoid using other products immediately after
Let the pigment settle without interference from shampoos or conditioners.
BEFORE YOU START
Review Our "How to Use" Guide To Get The Best Results
Taking too long for color to build up? Pigments not going on evenly? Review our step by step guide & tips on how to build up the color most effectively.
You can't go wrong
Buildable Coverage & Depth
Natural, silky smooth & touchably soft finish
Non-damaging Gray Coverage
Hair Color Treatment for Healthy Hair & Scalp
Kiwabi's innovative hair manicure technology ensures that our products provide both hair color and treatment benefits. With each application, our formulas envelop every strand with a hydrating coat of beautiful, natural color. This process aids in the healing of damaged and dry hair follicles from within, promoting overall hair health and scalp wellness.
22 botanical ingredients
Revive & Hydrate with Our Hair Color Technology
Using cutting-edge hair and skincare ingredient technologies from Japan, this color + treatment deeply nourishes dry, dull & damaged hair so your hair looks healthier, more radiant and youthful with each use.
3 colors that adjust to your shade
Color Match Lookbook
Our gel & cream color coating technology let's 3 shades blend flawlessly with a wide color range.
Kiwabi root vanish is the best product for blending gray hair. I like it.
I like using this product because it smells good, and it was very gentle on the scalp. After rinsing, my white hair became grayish, which made it look like it had highlights. It could look like it was done in a salon.
Hi Emmy, thank you for sharing your positive experience with our Hair Color Treatment and we love how it gave you a salon-highlights effect on your grays! We appreciate your feedback and hope you continue to enjoy the product.
I have dark brown hair with some white hair. But I use the Light Brown Color Treatment alternately with the Light Brown Color Shampoo.
Results: My white hair has golden brown color appearing as highlights! And my curly dark brown hair has a smoother softer curls, shinier brown color.
Love it! It also gives extra volume to my hair. My scalp feels good too! No itchiness. Hopeful that Kiwabi will also promote hair growth too!
Thanks Kiwabi for the best product ever!
I use this product once a week. It provides excellent coverage and is easy to apply.
I like the smell which is non-chemical. The outcome is natural black. Unlike other hair dye products, the colour tone is very unnatural
Easy to apply. Covers my 70% gray hair well and lasts about 3 weeks. Easy clean up. Never damages hair.
Colors gradually without damaging hair, and doesn't make a mess in the bathroom.
"I purchased this product again after being convinced that I can continue to use it because the finish was good last time. The color gradually settles in, so you can use it without feeling uncomfortable."
"It's very convenient as it's easy to apply without any particular difficulty. I'm satisfied because it dyed evenly."
I used it three times over 2-3 days. The first time, I used an amount equal to three cherries, and the second and third times, two cherries. It gradually dyes the hair, and since I have a lot of gray hair, especially at the front, I saw a significant change after the third time, with the gray hair turning a light brown. There's no smell, and the hair feels smooth and moisturized.
"I don't want my hair to be damaged by white hair dye, so I use a color treatment instead. Since it's bothersome to towel-dry after shampooing, I use it before shampooing. It dyes well and gives my hair a nice shine after drying."
"Second purchase. My husband is using it. At first, it didn't dye well, but he seems to have gotten the knack of it and finds it easier to use now. He says it would be nice if it dyed a bit more solidly, but overall, it's easy to use."
Worth trying "As I started noticing gray hairs, I was skeptical about using a treatment, but it dyed well, and I was surprised. It didn't damage my hair; instead, it brought out a shine, making it good enough to use just as a treatment. As I've just started using it, I'll continue to test how long it lasts. Though coloring always damages hair to some extent, I was able to use it without worry."
Quite Satisfied! It colored more than I expected, so I'm fairly satisfied! However, since it requires about 15 minutes to set, and I usually just shower, it's not convenient for spontaneous decisions. I use it when I have time to soak in the tub.
Gentle Even on Sensitive Skin! It doesn’t have a strong smell, and after using it for about a week, it dyed well and added a nice gloss! It concealed my gray hair!
This was my first time using a color treatment.
At first I was worried about whether it would really dye my hair, but when I actually used it, I was surprised that it did.
Moreover, it didn't damage my hair, but rather made it easier to manage, and I think it is a very good hair care product.
This is the safest product to use.
It doesn't damage my hair and doesn't have an unpleasant smell.
I feel that if it were a little cheaper, it would be easier to continue using it without hesitation.
I use this product as a bridge between coloring at the hair salon every two months.
I apply more and leave it on for an hour to warm up with a cap on and it dyes well.
There is some colored water even when shampooing the next day. But now, maybe because it's winter and I don't sweat that much, I don't have a problem with it getting on my clothes....
My previous color treatment had to be used every 2 or 3 days to get a noticeable shimmer on the top of my head, but now I can use it once every 5 or 6 days and it's fine.
For me, it dyed better than I expected on the first try than the treatment type from other companies.
It makes my hair shiny and I will continue to use it.
I am also considering purchasing this shampoo when my current shampoo runs out.
It was the best gray hair dye I have ever used. The first time I used it, I left it on for about an hour. It dyed quite well. I am going to try using it for a shorter time little by little.
I have purchased this product many times on a regular basis. Compared to other companies' products, it is easy to use, and it is very convenient to rinse it off with water immediately even if it gets on your hands. Some hairs are not dyed as well as others, but I don't mind because I checked on the Internet and found that some hairs can be dyed and some cannot be dyed.
FAQ for Color Treatment
The Color Treatment is your go-to for building deeper, more thorough gray coverage. It’s a rich cream that you apply to clean, towel-dried hair and leave on for 15–20 minutes, giving the pigments time to coat each strand. Think of it as the foundation of your routine, ideal for initial coverage or whenever you feel you need more all over coverage.
The Color Shampoo is designed to maintain and extend your color between treatments. It replaces your regular shampoo and gradually enhances your shade with each wash. Because it lathers and rinses out more quickly, the coloring effect is subtler. The Color Shampoo is perfect for upkeep, not heavy lifting.
For best results, start with the Color Treatment for your first 3-5 applications to establish your desired coverage, then use the Color Shampoo on the days in between to keep things looking fresh.
Start with the Color Treatment for 3+ applications to build thorough gray coverage. Once you’ve reached the shade you want, switch to the Color Shampoo as your daily or regular shampoo to maintain color and vibrancy between treatments. This combination gives you long-lasting coverage while keeping your hair nourished and healthy-looking.
No. The Color Treatment works like a manicure coat for your hair—it deposits color onto the surface of each strand without breaking open the cuticle. There are no harsh chemicals like ammonia or peroxide. The color builds gradually with use and fades naturally over 1.5 to 2 weeks with regular shampooing.
Color typically lasts 1.5 to 2 weeks and fades gradually with each shampoo. To extend the life of your color, use the Color Shampoo between treatments. When you notice grays beginning to reappear, simply reapply the Treatment.
Each tube is 5.3 oz (150g). The number of uses depends on how much hair you’re covering. If you’re applying to roots and the hairline only, one tube will last longer than full-head applications. Most customers get approximately 5–8 uses per tube with targeted root and gray coverage.
You’ll start to see a visible difference after the first or second time. However, because the color builds with each application (similar to a manicure coat), we recommend 3-5 applications to reach your ideal shade and depth of coverage. From there, you can maintain the results with regular use of the Treatment or Color Shampoo.
Yes. The cream formula is designed to work on straight, wavy, curly, and coily hair. However, it does not work very well if your hair is not clean or it is coated in product or oils. We recommend being patient and using the product consistently at the beginning until you reach the desired shade - and then using it once every week or every two weeks thereafter.
If you have bleached or lightened hair (such as blonde highlights), the Treatment and Color Shampoo will darken those strands - even if you only apply at the roots. Lightened hair is more porous and picks up pigment quickly, including during the rinse-out process.
To cover new grays at the root while keeping your highlights bright, we recommend the Root Vanish Coloring Brush instead. Its precision brush tip lets you target only the gray roots without touching highlighted areas. For best results, distribute the gel evenly through the bristles with a tissue and apply in thin, controlled layers.
The Color Treatment is designed specifically for gray coverage. On dark hair, the color will coat the surface but won’t be visible against your natural shade, only the gray strands will show the color change. We recommend choosing the shade closest to your natural hair color for the most seamless, natural-looking result.
Wipe or rinse it off promptly before it dries—a damp cloth or cotton ball works well. If it gets on clothing or towels, rinse immediately with water. The longer the product sits on skin or fabric, the harder it becomes to remove. For hands, you can also use gloves during application for a completely mess-free experience.
No. Our formula is completely free of harsh chemicals and synthetic fragrances. You may notice a subtle, gentle lavender scent—that comes from the lavender oil included as part of the treatment’s botanical blend, not from any added fragrance.
We strongly recommend the patch test for everyone, even with a formula as gentle as ours. While our Treatment is free from harsh additives, everyone’s skin chemistry is different, and a patch test is the most reliable way to confirm compatibility.
Here’s how: apply a small amount to the inside of your arm. Check for any reaction after 30 minutes, then again after 48 hours. The two checkpoints cover both immediate and delayed responses. It’s a simple step for complete peace of mind.
Our formula is free from ammonia, peroxide, parabens, and other harsh chemicals, and it does not penetrate the hair cuticle. That said, we always recommend consulting your doctor before using any new hair care product during pregnancy or while nursing.
Yes, you can use the Color Treatment between salon visits or alongside other coloring products. Because our formula coats the hair surface rather than altering its internal structure, it won’t interfere with permanent dyes. Just allow at least one week after a chemical color service before applying the Treatment, and always do a patch test if you’re combining products for the first time.
Sideburns and beards can be trickier to color because those areas are washed frequently (during face cleansing), which causes color to fade faster. Daily products like moisturizer, sunscreen, or styling products can also coat the hair and reduce color absorption.
For better results: make sure the area is thoroughly clean and product-free before applying, apply a generous amount, and leave it on for the full 30 minutes. You may need to reapply more frequently in these areas compared to the rest of your hair.
Unlike traditional hair dye that breaks open the cuticle to deposit color inside (which causes damage), our formula uses a coating technology that attaches color pigments to the surface of each strand—similar to how a manicure coats and protects a nail. This means your hair is colored and treated at the same time, leaving it softer, smoother, and healthier with every use.
Transform Your Look with the Best Gray Hair Color Treatment
Introducing Kiwabi's revolutionary Hair Color Treatment, the ultimate solution for a gray hair color treatment that transforms your hair from dull and lifeless to vibrant, youthful, and full of shine. Say goodbye to stubborn grays and hello to hydrated, radiant hair that looks naturally beautiful. Enriched with 22 botanical extracts and oils, this treatment nourishes your scalp while delivering the best hair color for gray coverage.
What sets Kiwabi's Hair Color Treatment apart is its multitasking ability. Not only does it effectively cover grays with a natural, seamless finish, but it also strengthens and seals open cuticles, revitalizing your hair from the inside out. Perfect for those seeking a gray coverage hair dye that works gently and effectively, it features a mess-free and fragrance-free formula, making it ideal even for sensitive scalps.
Whether you're targeting specific areas for spot coverage or going for a complete refresh, Kiwabi's hair color treatment ensures flawless results every time. Its easy-to-use formula blends seamlessly, leaving your hair looking refreshed and vibrant without any artificial appearance. Plus, with dermatologist-approved ingredients, this gray hair treatment is designed to give you the confidence of healthy, nourished hair.
Experience the next level of hair care with Kiwabi’s Hair Color Treatment—the perfect choice for achieving beautifully colored, gray-free hair with every use.